The Challenge Denmark
The Challenge Denmark uses, since 2017, CitoCode addresses to guide its athletes and spectators to all the points of interest related to one of the most famous triathlon races in Europe.
Communicating an exact position in a location where there are no traditional addressing systems or where spoken words cannot be used causes unintended nuisances to attendees. Using CitoCode addresses the organisers of the Challenge Denmark are able to share the exact location of a food stall, a toilet, a viewing point or a parking area.
Photographer: James Mitchell
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